Ever thought AI might be overhyped? I get it. A lot of people are talking about it as if it already were this superintelligent digital entity capable of anything and everything. But that’s far from being the truth. That doesn’t mean, however, that AI is useless. ...
A mere 20 years ago, marketing any product or service was still highly reliant on TV commercials and newspaper ads. It almost makes one feel ancient to think how things have changed. Now, TV-centric advertising is virtually dead. Instagram and TikTok, blogs, vlogs,...
4.59 billion. That was the number of people using social media worldwide in 2022! And it’s common knowledge that these platforms are no longer used merely for keeping in touch with friends and family. They are now spaces where brands interact with people ― not...
Let’s be honest: managing digital projects is overwhelming. In my experience as a full-stack marketing professional, I dealt with resource organization, strategy development, expense supervision, tech definition, and much more. And I can tell you, doing all that...
MarTech, also known as marketing technology, includes a wide variety of software and tools companies use to achieve their marketing objectives. To keep up with ever-evolving technology and buyer behavior, MarTech trends continue to change. Different companies invest...
