by Mike Maschwitz | May 17, 2023 | Software Technology Trends and News
A mere 20 years ago, marketing any product or service was still highly reliant on TV commercials and newspaper ads. It almost makes one feel ancient to think how things have changed. Now, TV-centric advertising is virtually dead. Instagram and TikTok, blogs, vlogs,...
by Mike Maschwitz | Apr 20, 2023 | Software Technology Trends and News, Talent
4.59 billion. That was the number of people using social media worldwide in 2022! And it’s common knowledge that these platforms are no longer used merely for keeping in touch with friends and family. They are now spaces where brands interact with people ― not...
by Mike Maschwitz | Mar 10, 2023 | IT Staff Augmentation, Software Technology Trends and News
Let’s be honest: managing digital projects is overwhelming. In my experience as a full-stack marketing professional, I dealt with resource organization, strategy development, expense supervision, tech definition, and much more. And I can tell you, doing all that...
by Mike Maschwitz | Dec 5, 2022 | Software Technology Trends and News
MarTech, also known as marketing technology, includes a wide variety of software and tools companies use to achieve their marketing objectives. To keep up with ever-evolving technology and buyer behavior, MarTech trends continue to change. Different companies invest...
by Mike Maschwitz | Sep 30, 2022 | Software Technology Trends and News
Have you ever heard of a short story called Dial F for Frankenstein? Chances are you haven’t, as it is a minor story within the prolific oeuvre from the British author Arthur C. Clarke, a man most often remembered for having co-written the script for 2001: A...
