Have you ever tried to push a cat to jump through a hoop? Chances are you haven’t but let me tell you — it’s next to impossible. But dangle a toy mouse in front of it, and suddenly, you’ve got a medal-worthy gymnast.
That’s gamification for you — turning the mundane into an appealing experience. And if it works for cats, imagine what it can do for your internal systems!
A trend businesses can’t ignore
Gamification started in the early 2000s, but it didn’t catch businesses’ eyes until it was added to Gartner’s Hype Cycle in 2010. From that moment on, it gained enormous traction, and any business in the digital realm wanted a piece of it.
There’s a reason for it — everyone likes games. If a company heavily composed of digital natives, marketers, developers, and QA testers can gamify their internal elements, then their internal work process gets perfectly aligned with their team members.
But here’s where it gets even more interesting: In the cutthroat world of business, your company is just the same as everyone else. So, you need a quick differentiation factor that’ll hook future experts to you. And voila, gamification is your key.
Using gamification your value proposition gets a level up, boosting both user and employee experience and their overall loyalty.
1. The power-up of productivity
Ignoring gamification is no longer an option. It’s a strategic imperative your internal systems have to embrace.
It introduces a new layer of competition and cooperation between teams, turning your everyday soul-sucking tasks into engaging challenges. Plus, it fundamentally transforms your internal systems into more efficient, user-friendly, and results-driven tools.
But everyday operations aren’t just the only ones that can reap this benefit. Gamification in employee training modules makes the learning process more enjoyable and interactive. You get a higher chance of people developing and honing their skills when the learning process is gamified, making them more productive in their roles.
If your organization is in CI/CD development then gamification is your magic wand. Instant feedback loops through gamified systems bring your developers a more engaging look at what needs improvement and how performance needs to be finetuned.
FUN FACT: 70% of Forbes Global 2000 companies use gamification to boost employee productivity and engagement. It’s a “cheat code” they like to use to get ahead of the curve.
2. The quest for knowledge
Gamified learning elements are designed to hook! When you use those perks to introduce a new feature or tool into your internal systems, it gets less pushback and turns hesitant team members into fervent enthusiasts.
It’s in our human nature: When information is presented as part of a game, it tends to stick pretty well. The competitive and rewarding nature of games stimulates memory and recall, making learning not just fun but also highly effective.
What if you can go one level higher?
You see, gamification allows for personalized learning experiences where people choose specific paths or modules that align with their career goals and interests, making learning more relevant and engaging. It’s also one of the secret recipes for increasing your employee retention.
3. The achievement of management
Change management is a rocky mountain to climb. With gamification that’s not the case.
Introducing gamified elements into your internal systems turns the process of adapting to change into a series of manageable and rewarding challenges, easing the transition for all aboard. Using gamified dashboards, you get real-time data and insights on how your team responds to the change, steering the ship effectively in the right direction you want.
But you aren’t alone in your gamification journey. There are numerous gamification platforms and software that’ll smoothen the gamification element in your internal systems. For example:
- For HR, Engagedly leverages game mechanics for employee management.
- For sales, Hoopla is your best bet. What I like about them is their focus on motivating your sales teams with real-time recognition and zero manual intervention
- For creating gamified learning, I always like to go with Qstream. It seamlessly scales your employee training programs, onboard new hires, boosts learner engagement, and tracks overall team performance. It is one of those all-in-one packages.
- For improving your employee performance, Bunchball Nitro from BI Worldwide is the gamification software to go. What I found interesting about it is its incorporation of gamification capabilities into a company’s sales strategy, employee management practices, partnerships, and even customer outreach.
The list of gamification environments and software you could use to better your internal systems goes on. You could even hire a software development company to come up with a custom gamified solution just for you! The important part is to find the one that sits right with your team and your internal systems.
4. The game of loyalty
Here’s the trap: Many organizations position their mindset around gamification as just another tool in their arsenal that’ll pay on a monthly basis and achieve the desired XYZ result. Too many times, I’ve seen this highway to failure!
Gamification isn’t just another tool. It’s a community builder that not only enhances your teams’ job satisfaction but also fortifies your company culture.
Taking into account that loyalty in today’s digital space is scarcer than gold, organizations will do anything for their quality team members to stay. One way to leverage this invaluable and irreplaceable asset is by developing an investment strategy within your internal systems through gamified elements.
Sounds like I’m speaking posh-finance-baking-corporate English, but let’s say you use a gamified platform to build your employee loyalty. By creating a reward system with community-building blocks, you form a community-building block where people feel seen and valued.
FUN FACT: Engaged employees are 87% less likely to leave their companies than their disengaged counterparts!
Internal gamification is here to stay
Gamification of internal systems isn’t just playing games with your team members. It’s playing smart in the dog-eat-dog game of business while keeping your professionalism untouched. It’s about unlocking productivity, fostering loyalty, and making every challenge an engaging, winnable game. So, are you ready to play?