Home 9 Sean Whitley 9 How Generative AI Can Boost Your Business

How Generative AI Can Boost Your Business

Think of generative AI as a unique blend of machine learning and human-like creativity. Regular AI made the machines smarter, more capable, and more responsive, but with generative AI, those same machines now have the power to create, generate and innovate content, tasks, or workflow from scratch. Let's find out more!
Daniel Zacharias

Sean Whitley

July 11, 2023
generative AI

Ladies and gentlemen, we stand at the dawn of a new technological era – an era of profound creativity and innovation. Today, we aren’t just discussing another small step forward in technology. We’re discussing a new quantum leap in AI” – This is how Steve Jobs would probably present generative AI. 

And just like with the iPhone, this new technology will soon turn the way we do business upside down. 

But what makes generative AI so special? What are its perks and are we on the verge of achieving the long-wished business utopia from the Jetsons? 

Let’s find out!

Generative AI – what’s the business fuss about?

Think of generative AI as a unique blend of machine learning and human-like creativity. Regular AI made the machines smarter, more capable, and more responsive, but with generative AI, those same machines now have the power to create, generate and innovate content, tasks, or workflow from scratch.

It’s like comparing Nokia 3310 (your regular AI) and the brand new iPhone when it was first launched (read generative AI).

With such creative power in your business toolkit, especially in the software development field, the possibilities are endless! From automating content generation to coming up with never-heard-before software designs and optimizations. 

Generative AI models shaping business innovation

In the generative AI realm, there are two revolutionizing standards every business dipping their toes in the AI waters must know of — The GANs (Generative AI Networks) and VAEs (Variational Autoencoders).

A generative AI network is a two-part system. There’s the “generator” or the so-called “creativity pusher”, the muscle of the network. Then there’s the “discriminator”, or the brain behind the network.  

The discriminator’s job is to constantly oversee the generator. The goal of the discriminator is to critique the generator’s works, refining them into innovative, valuable content. 

GANs are best used for creating high-quality, realistic virtual content. 

Variational Autoencoders work in a completely different field. They take pieces of data, learn from it, and recreate the underlying structure. It’s the closest we currently got to the I, Robot reality. 

VAEs do wonders when you need to decipher patterns and craft personalized solutions or product recommendations for your customers. The main perks they bring to the table are enhanced customer engagement and more efficient business operations. 

Exploring GANs – Dive into revolutionizing business processes

It’s the future of AI technology!” — most generative AI experts in a unanimous voice. 

Think of GANs as a never-ending-thrilling game of cat and mouse between two neural networks. The discriminator always tries to catch the generator. 

The generator starts with a new set of random numbers (in the AI world called a latent vector) and uses it to create an image with its deep learning capabilities. The generator learns how to map points in that latent space to generate an image. 

The discriminator’s job is to distinguish between real and fake data generated in that latent space. It runs on the discriminator loss functions. Translated to English, it’s a function that sets the probability of assigning the correct label to both training examples and samples from the generator.

The real-world examples of GANs are the most recent development of text-to-image generative AI software like MidJourney and Stable Diffusion. 

Unleashing VAEs – The powerhouse of future business creativity 

Imagine VAEs as a detective who studies data patterns and decodes features, working with a master of disguise who uses this decoded information to recreate new data. In our scenario here, the encoder network plays the role of our detective while the decoder network is our master of disguise.

VAEs take input data and use it to compress it down into a condensed representation known as a latent vector. 

During compression, VAEs add randomness that ensures smooth and continuous latent space making them ideal for generating similar yet innovative data for various businesses.

One of the most famous use-case of VAE is the GitHub Copilot. Another worthy mention is VAES — a software platform that runs Variational Autoencoders with deep optimization algorithms for finding the most optimal alternative designs.

Generative AI in action – How transforming industries looks like

You probably didn’t know this, but generative AI is making waves in the music industry. Streaming music platforms like Spotify are using the power of generative AI and VAEs to create more personalized playlists. 

It’s thanks to VAEs capacity to learn listeners’ preferences and produce specific playlist that hit the right mood! But that’s just one example of generative AI in action. 

NVIDIA did a revolutionary game development leap with their AI-generated hyper-realistic human faces. It’s thanks to GAN’s superpower to take large datasets of images, learn, and create an entirely new human face that’s never existed before.

But let’s move aside those super innovations and talk about real-life business applications of generative AI, the software development kind of way.

What any SaaS entrepreneur and software developer loves about generative AI is:

  • Automated code generation — With automated boilerplate code automation, tedious coding tasks become like Dinosaurs: Extinct.
  • Detailed bug fixing — Leveraging AI’s learning capabilities, bug identification, and fixing is made possible, improving software quality and reliability.
  • Predictive coding — Remember the case of GutHub Copilot? That’s what having an AI coding assistant predicting your next line of code looks like!
  • Intelligent conversation algorithms — The place where generative AI is revolutionizing communication. Chatbots and virtual assistants fueled by the Variational Autoencoders are becoming smarter and better at replicating human-like responses.

4 generative AI challenges

If this technology goes wrong, it can go quite wrong” — Sam Altman, the CEO of OpenAI

There are four main challenges surrounding this new tech revolution that are keeping it from gaining mass adoption and being an everyday business utility. They are:

  1. Misuse of technology. As wonderful as generative AI can be, there is always the possibility for it to be exploited through creating deep fakes or harmful content or participating in fraudulent activities. 
  2. Data privacy is another considerable concern when working with generative AI models requiring extensive datasets for training. The responsibility of ensuring data privacy while adhering to essential regulations like GDPR without compromising ethical standards is essential!
  3. Bias in AI significantly impacts business decisions unfairly through inadvertently learning from biased human values present within training datasets. Avoiding such pitfalls is done by including diversity and inclusivity within those datasets used for system training.
  4. Content rights. The copyright and ownership dilemma that’s dragging generative AI through the mud. Since Generative AI continues developing increasingly sophisticated content forms with little human input required, how do copyright laws pertain? It remains a mystery!

Generative AI – Wrapping the new I, Robot reality

The transformative power of generative AI models is no longer confined to fancy sci-fi flicks. It’s already reshaping businesses across various industries and preparing organizations for new AI tomorrow.

In the software development sphere alone, this breakthrough technology has set new standards for what’s possible. However, as with anything innovative, it means overcoming challenges and addressing ethical considerations. 

The essential truth is generative AI is more than just another tech trend. Rather, it’s like being in charge of your very own strategic ride toward achieving exponential business growth with technology that was Sci-Fi a couple of years ago.

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