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How to Leverage Mixed Reality for Your Business

In "regular" reality, the customer can only test your product after buying it. Consequently, it's difficult for a company to be entirely sure of a product's success before it hits the market. If the product is a flop, it's soon withdrawn from the market to make the necessary changes according to the client's reviews. However, customers can't always pinpoint the issue (they aren't experts, after all), which can lead to the never-ending product death cycle.
Daniel Zacharias

Jovana Stankovic

February 28, 2023
mixed reality

If you thought mixed reality was a concept that’s miles far from us, you couldn’t be more wrong. Many companies are already benefiting from this unique technology. The reason is simple: they recognize the tremendous potential it offers to their businesses.

There’s no reason why you shouldn’t follow this lucrative suit, so let’s take a closer look at mixed reality and the advantages it could bring to you.

Use mixed reality for better problem solving

When trying to solve an issue, it all comes down to scanning and analyzing plans and detailed instructions, looking for mistakes that could derail the execution. However, nothing beats a mixed reality experience in problem-solving. 

Imagine putting on headgear and finding yourself in the middle of the machine you’re using in production, or maybe immersed in the app you’re developing. Looking at all its parts and how they work, it’s much easier to recognize how they impact one another, what could (or has gone) wrong, or how you can improve it. 

Mixed reality is highly beneficial for manufacturing businesses. Sometimes it’s virtually impossible, or even dangerous, to get inside a machine to figure out what to fix. Instead, your engineer could do it safely from their office or home office thanks to a mixed reality solution. 

It can save money and time

Mixed reality is a huge time-saver. Let’s use the above example once again. Instead of asking for special permissions, waiting for the right time to stop the machine, or traveling long distances to see the core of the problem, you could simply put on the Microsoft HoloLens head display and resolve the matter much faster.

Needless to say, you can avoid all the costs related to extra expenses connected with solving the issue, such as those associated with downtimes, asset management, or even personnel travels.  Remember that time is money too. Thus, you won’t be wasting your time but rather investing it in other projects that require your undivided attention.

Mixed reality makes an excellent training program

When it comes to training, mixed reality is king.  With the right headset and a combination of physical objects, you can train your workers faster and acquire new practices more easily. Real and virtual objects make the ultimate training platform. 

For example, a team member can use the information and images to practice assembling the product. Mistakes they make will be less severe in mixed reality, relieving them from fear of making mistakes, thus opening more space for innovation. Moreover, the team member will have more realistic expectations about the work ahead, the time it takes to finish the operation, and the needed skills.

That way, the manager will have a clearer picture of whether they’ve chosen the right person for the role. Similarly, the HR department can use the mixed reality potential and analyze job interviewees better.

Enhance the communication

Zoom, Skype, Slack, Microsoft Teams, and other apps have become quite common communication tools, especially due to the Covid-19 pandemic. 81% of remote workers use video calling or online conferencing services to get updated about the latest happenings at work. 

When it comes to communication and collaboration, mixed reality raises the communication bar even higher. First, the meetings become more personal. Secondly, conferences are more memorable because it’s easier to demonstrate the discussion topic, e.g., a new application software, and make a big impression.

Gain valuable feedback and market predictions

In “regular” reality, the customer can only test your product after buying it. Consequently, it’s difficult for a company to be entirely sure of a product’s success before it hits the market. If the product is a flop, it’s soon withdrawn from the market to make the necessary changes according to the client’s reviews. However, customers can’t always pinpoint the issue (they aren’t experts, after all), which can lead to the never-ending product death cycle.

Luckily, you can avoid this scenario with potential customers using mixed reality to test the products before they hit the shelves. This will also give clients a new perspective and make them notice some features that could’ve been overlooked. That way, you can mark any complaints and enhance the product prior to investing hard in its promotion.

Remain a strong competitor

If you wish to continue making progress and revenues, mixed reality has to become a part of your reality if it hasn’t already. Your competitors are already including mixed and other forms of reality in their businesses. Those who aren’t are facing serious risks. 

Just take a look at some recent figures. 75% of mixed reality applications will be available via smartphones by 2024. The global mixed reality market was already worth $681 million in 2020. Yet, so much has changed since then. Experts now predict the market will grow at a CAGR of 77% between 2023 and 2028, eventually reaching $20,708 million worth by 2026.

Mixed reality is already proving to be a fantastic asset to businesses. Chances are, it’s becoming a necessary tool for any company that wishes to remain a strong competitor. 

Therefore, if you haven’t found a way to incorporate mixed reality into your business, it’s high time you did so. Otherwise, your business may have trouble existing in any reality whatsoever.

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